Following its working session in Brussels on 23 and 24 January, representatives from 18 African countries, who are all members of the African Elephant Coalition (AEC), are unanimous in their call for maintenance of the strongest possible international moratorium on trade in ivory for all countries.

Kenya Wildlife Service, under this pillar, has been tasked with the responsibility of promoting the unique but less visited parks, through various park branding developments. During branding, parks are identified for their uniqueness, thereby developing different products in the different parks for the various consumer needs. As a result, customer experience is enhanced in order to increase visitation.