KWS STRENGTHENS PARTNERSHIPS WITH KENYA ASSOCIATION OF TOUR OPERATORS (KATO)
The Kenya Wildlife Service (KWS) is enhancing partnerships with the Kenya Association of Tour Operators (KATO) to advance wildlife conservation and boost Kenya’s tourism industry.
Speaking at the 46th KATO Annual General Meeting held at Sarova Woodlands Hotel, Nakuru, Dr. Erustus Kanga, Director General of KWS, highlighted the importance of effective collaborations in the sector to expand Kenya’s wildlife economy.
With over 300 members, KATO plays a key role in promoting tourism to Kenya’s parks, contributing 80% of KWS’s tourism revenue. Dr. Kanga underscored that by working together, KWS and tour operators will foster sustainable tourism while protecting Kenya’s rich biodiversity for the benefit of both nature and humanity. He encouraged KATO members to promote lesser-visited parks such as Meru, Mt. Elgon, Mwea and Kakamega, in addition to popular destinations like Tsavo and Amboseli, offering travellers unique and immersive experiences.
During the meeting, several concerns were raised, including the need for more budget-friendly accommodations, expanded game drive circuits, and greater clarity regarding new conservation fees, all of which could impact the growth of Kenya’s tourism sector and the overall visitor experience.
To address some of these challenges, KWS has introduced a range of service improvements, including reliable internet access through installation of Starlink across parks and sanctuaries, alternative eCitizen payment options like PDQ terminals, and the introduction of e-wallet platform for tour operators on eCitizen. Enhanced customer support now includes a 24/7 help desk and additional staff to assist visitors.
KWS is also upgrading its infrastructure, including road networks within national parks, creating new tourism circuits, and working with the Kenya Roads Board to improve classified access roads. Visitor facilities are being improved with new washrooms, renovated amenities, and expanded services like Wi-Fi hotspots and merchandise outlets.
As Kenya’s tourism landscape shifts towards sustainable and immersive experiences, Dr. Kanga highlighted the need for tour operators to adapt by offering eco-friendly products that appeal to environmentally conscious travellers. He noted that KWS is diversifying its tourism offerings, including night game drives, wildlife translocations, and e-biking, all aimed at enhancing visitor satisfaction, extending stays, and attracting a broader range of market segments.
To promote tourism further, KWS is offering discounted rates for Meetings, Incentives, Conferences, and Events (MICE), encouraging business travellers and event organizers to consider Kenya’s national parks as unique venues. This not only increases visitor numbers but also bolsters local economies through job creation and tourism revenue.
Dr. Kanga urged KATO to support initiatives that address key conservation challenges, including climate change, pollution, human-wildlife conflict, and declining wildlife populations. He stressed the importance of raising awareness among tourists about the effects of climate change on wildlife, promoting eco-friendly practices like tree planting and plastic-free environments, and educating tourists on responsible wildlife interactions. Additionally, he encouraged KATO to collaborate with KWS on community outreach programs to help reduce human-wildlife conflict.
To protect endangered species, Dr. Kanga proposed that tour operators assist in raising funds for conservation programs and involve tourists in wildlife protection through the KWS endowment fund. He also emphasized the goal of expanding Kenya’s protected areas from 20% to 30% and urged KATO to advocate for wildlife corridors, dispersal areas and habitat protection, ensuring sufficient space for wildlife while safeguarding human settlements.
Diversifying Kenya’s wildlife economy remains a priority, and Dr. Kanga encouraged KATO members to explore investment opportunities in tourism, such as developing lodges, tented camps, and other experiences that cater to the rising demand for sustainable, experiential travel. KWS is also promoting investment in consumptive wildlife activities like game farming, which can provide sustainable livelihoods for communities while supporting conservation efforts.
In conclusion, Dr. Kanga reiterated the significance of the KWS-KATO partnership in advancing Kenya’s tourism and conservation goals. By working together, the two organizations can overcome challenges, adapt to emerging tourism trends, and create a sustainable future for Kenya’s wildlife and its people. This partnership is vital for preserving Kenya’s natural heritage, fostering growth in the tourism industry, and supporting local communities across the country.
KATO Chief Executive Mr. Fred Kaigua thanked KWS for arranging a visit to Lake Nakuru National Park for the delegates, allowing them to familiarize themselves with the park’s current conditions. “Some of our members have yet to resume selling Lake Nakuru National Park since the last flooding, and this visit provides KWS with a great opportunity to highlight the park’s renewed appeal to key tour operators,” he noted.
-END-